Food halls are popping up all over the country, in converted breweries, department stores or in basements of hotels. At Rosedale Center, we have converted a two-story, 30,000 square-foot Borders Bookstore into Revolution Hall. The difference in this food hall is we could speak with one user group to discuss the planning and operations rather than separate operators or concessions. This f simple fact gave us the ability to hone in on the overall guest experience and choreograph the entire experience. Our approach to designing this Food Hall was to use city planning as our guide. Much like a small town or city, we have arraigned the food “kiosks” around open spaces as if they are buildings, simulating the buildings which surround the “town square” typically house a butcher shop, flower shop, a pizza joint and a bar. The public spaces have been created
Each food kiosk has been carefully designed in collaboration with the culinary team to ensure that it has its own unique identity and functions properly to ensure the guest receives their food quickly and seamlessly. While each kiosk is uniquely designed, we had to make certain the connecting surfaces and spaces reflect the spirit of the Craveable Hospitality Brand while also being as locally relevant as possible. By commissioning local area artists to create one-of-a-kind artwork, we were able to curate local stories to tie them into either folklore or subtle stories about the American revolution.
Revolution Hall allows us to take full-sized restaurants that CHG has created and squeeze them down into smaller kiosks while also testing out concepts in kiosk-form before scaling them up to be realized as fully restaurant concepts.
Highlights of the design include a ten-foot tall portrait of Paul Bunyan eating a bowl of ramen, a twelve-foot tall hand-painted American flag, back-lit Himalayan sea-salt bricks, reclaimed barn siding, neon signs, “fish scale” painted walls, pool tables and stadium seating. Fashioned more as “urban living rooms” rather than seating sections, there are copious amounts of seating with many varieties such as library tables, lounge seating, banquettes and conventional dining tables.