Food halls are popping up in converted breweries, department stores and hotels all over the country. At the JLL and Morgan Stanley-owned Rosedale Center in Roseville, Minnesota, Glen & Company converted a 2-story, 30,000 square foot Borders Bookstore into the new Revolution Hall.
For this project, Glen & Company was able to work closely with one user group to discuss the food hall design plans. This gave the team the ability to hone in and choreograph the entire guest experience.
The Glen & Company design team approached the interior design for this food hall the same way city planner would constructing a new city. They did so by arranging food “kiosks” around open spaces simulating buildings which then surrounded the food hall’s center - a “town square.”
Each food kiosk was carefully designed in collaboration with the individual culinary teams to ensure it had its own unique identity and that guests would be able to assemble food quickly and seamlessly. While each kiosk was uniquely designed, the team also made certain connecting surfaces and spaces reflected the spirit of the Craveable Hospitality Brand (CGH). In addition, by commissioning local area artists to create one-of-a-kind artwork, Glen & Company was able to curate local stories and tie them in to the overarching design of the space.
Revolution Hall allowed Glen & Company to take full-sized restaurants that CHG created and shrink them down into smaller kiosks. This allowed CGH to test out concepts in kiosk-form before scaling them up to a full-size restaurant.
Highlights of this food hall design project included a 10-foot tall portrait of Paul Bunyan eating a bowl of ramen, a 12-foot tall hand-painted American flag, back-lit Himalayan sea-salt bricks, reclaimed barn siding, neon signs, “fish scale” painted walls, pool tables and stadium seating. Fashioned more as an “urban living room,” the space was also designed to have copious amounts of seating including library tables, lounge seating, banquette spaces and conventional dining tables.